Sales of Inspired Lives have taken
off following an interview in the Toronto Star
last week with the book’s editor Clea Mcdougall.
The interview by the Star’s Daphne Gordon,
who writes a popular column called the Constant
Shopper, featured the book as this week’s
shopping choice for christmas giving. Apparently
a number of readers agree. Andrew Wedman, the
book’s publisher, says they’re working
full time filling retail orders for the book,
many calling back to re-order. For our web readers,
here is the Toronto Star interview:
Nov. 26, 2005 - by DAPHNE GORDON
If yoga has become a mainstream pursuit,
Ascent magazine has helped it happen. "A
lot of people love it, even if they're not into
yoga or meditation," explained the magazine's
former editor, Clea McDougall, when we met for
tea recently. "People outside the immediate
community really connect with Ascent. I've always
been really surprised at that."
The quarterly non-profit magazine grew out of a
small newsletter published out of Yasodhara Ashram,
a spiritual community located in the mountains
of British Columbia. McDougall, 32, worked for
free at the ashram at first and then moved the
publication to Montreal in 2001. With funding from
Yasodhara and government grants, she and a small
staff built a strong following for Ascent by publishing
stories that placed yoga in a practical, worldly
context.
 |
| Editor Clea McDougall holds
a copy of Inspired Lives, a collection
of writings from Ascent, a Canadian-produced
magazine. Photo by Charla Jones - Toronto
Star |
"We wanted to get beyond the
easy journalism of how to do a certain pose," says
McDougall, who spent childhood summers at Yasodhara
and studied creative writing at the University
of Victoria. "It's about arts and culture
and politics and social activism, all of those
things that are informed by a yoga practice."
It's an approach McDougall calls "engaged
spirituality," which implies an intense involvement
in the real world rather than isolated retreat
to a mountaintop.
The Constant Shopper's sister Jo Foster is a fan
of the magazine. After a friend gave Jo a subscription
to Ascent as a Christmas gift a few years ago, she
somehow managed to find time for it in the midst
of her busy life as an entrepreneur, wife and mom.
She loves the articles, but even more so, how the
magazine looks and feels.
"I feel like I'm sitting down with a piece of
art in my lap. The paper is heavier, and it feels
really special. I love that there aren't ads on every
page. I love the photographs. I think it's artistically
laid out."
Earlier this year, McDougall left the magazine in
the hands of Sarah E. Truman, second-in-command since
the early days on the ashram.
She's clearly continuing in the same vein as her
predecessor. Last week, Ascent was nominated for
the fifth year in a row in Utne magazine's indie
press awards in the category of best spiritual coverage.
(The mag actually won the award in 2003, and Utne
often reprints articles from Ascent.)
The current issue, with its theme of food, includes
an interview with a chef and Zen master who runs
a profitable bakery in New York, which in turn funds
his global non-profit organization. There's an interview
with an activist who aims to bring organic foods
to the masses of India and a piece written by a performance
artist whose work involves being fed by others in
public settings.
The real-life approach has obviously touched a nerve,
helping Ascent earn grassroots support in the important
U.S. market. Today, the magazine is distributed on
major newsstands here and in the U.S. and has nearly
9,000 subscribers, with about as many south of the
border as in Canada — a rare feat for a small
magazine.
When she was leaving the magazine last year, McDougall
had a feeling there would be interest in a collection
of the Ascent's best work. She packed a suitcase
full of back issues and went to Barcelona for several
months to read every word, and then compile a book.
"I was constantly surprised at how good the
writing was," she remembers. "It really
renewed my respect for the writers I had worked with."
Inspired Lives hit shelves this month and is a perfect
gift for a beloved yoga teacher, student or friend.
The Constant Shopper finds respite in its pages,
which touch on topics relevant to the struggle inherent
in living a spiritual life in a material world.
An interview with Noah Levine, author of the book
Dharma Punx, explains the not-so-obvious link between
punk music and Buddhist teachings.
There's divine ambition in a story about Tenzin Palmo,
the Englishwoman turned Buddhist nun who lived in
a Himalayan cave for 12 years, then took on the task
of building and funding a school for young nuns in
northern India, where a long tradition of Buddhism
has considered women incapable of enlightenment and
therefore unqualified for study.
Canadian author Yann Martel discusses how yoga helped
him write his award-winning book Life Of Pi, and
how writing the book forced a deep examination of
his own faith.
It's all very inspiring, as Kasthub Desikachar, a
teacher based in Chennai, India, points out in his
fond foreword.
"For six years now, Ascent, with uncommon eloquence
and creativity, has been exploring how the practice
of yoga affects the way we see the world and live
our lives, how it brings us closer to what we are
seeking — to the unchanging source of inspiration."
See the timeless website to learn
more about this new publication.
|